For this spot, directed by François Vogel for the American Cancer Society, Paranoid asked Moving Colour to design and create 2D animation on luminarias, or small paper lanterns. All of our hand-drawn frames were printed on lanterns which were then arranged around a huge outdoor track. Then, each of the hundreds of lanterns was shot individually creating a zoetrope effect in animation.
Produced By: Paranoid
Animators: Brian Covalt, Courtland Lomax, Esther Shin