Bone cells, mitosis, and science, oh my! DJO Global came to us in 2012 with a challenge – create an informative :90 spot illustrating complex technology in a way that would be both appealing and clear to viewers. To explain the mechanics of the Bone Growth Stimulator we designed elements and environments which feel scientifically accurate without seeming unpleasant.
Animation Production: Moving Colour
Director: Brian Covalt
Storyboards: Brian Covalt
Designers: Andrew Kinsler, Sean Garfinkel
Animators/ Compositors: Andrew Kinsler, Sean Garfinkel, Brian Covalt
Producer: Mike Rubalcava