Befitting OK Go’s tradition of creative music videos, we teamed up with director Geoff McFetridge to create 2D animation that would later be burned directly onto toast by a vector-artwork-guided laser. Don’t worry – only 1,800 pieces of bread were harmed in the making of this video.
Produced By: Champion Graphics
Director: Geoff McFetridge
Animators: Brian Covalt, Song Kim, Aaron Carretti, Esther Shin