Working with director Geoff McFetridge again was not the same familiar path one could be lead to expect. On this two-minute video for Patagonia, we got the chance to push Geoff’s designs in animation and tell a story with these characters like we hadn't done before. We’re thrilled with how this look evolved through the course of working with McFetridge and are excited to share “What The Pluck?” - a short video that explains how messed up the conventional down industry is and how Patagonia is setting their standards high, hoping other companies will join them.
Director: Geoff McFetridge
Animation Director: Brian Covalt
Animators: Stanton Cameron, Kavan Magsoodi, Molly Burgess, Matt Wade
Compositors: Cadeth Andrews, Kavan Magsoodi
Sound Design: Jake Kinch
Intern: Amauri Siegel