Patagonia "What the Pluck?"

"What the Pluck?"

Working with Geoff on this important video for Patagonia was a bit different from past projects we've worked on together.  Here in this two-minute video that shows the common practice in collecting down feathers, we got the chance to push Geoff’s designs in animation and tell a story with these characters like we hadn't done before.  We’re thrilled with how this look evolved and had a lot of fun animating our hero character who goes on a wild ride with death to see the nightmare of the conventional down industry and how Patagonia is setting their standards high, hoping other companies will join them in a more humane way of making down products.

  • Credits

    Director: Geoff McFetridge

    Animation Director: Brian Covalt

    Designer: Geoff McFetridge

    Animators: Kavan Magsoodi, Stanton Cameron, Brian Covalt, Molly Burgess, Matt Wade

    Compositors: Cadeth Andrews, Kavan Magsoodi

    Sound Design & Mix: Jake Kinch