“Lots and lots of animated characters panning by, almost like a living wallpaper.” That was the concept we were given for Target’s “Discover Made to Matter,” and we loved the sound of it. Each character had to look like a sketch from director Geoff McFetridge, with a consistent line weight as if they were all drawn on the same canvas with the same brush pen. 24 drawings per second, per character in most cases, and in the end, a collection of spots we’re proud to have accomplished!
Director: Geoff McFetridge
Animation Director: Brian Covalt
Character Animation: Aaron Blaise, Kavan Magsoodi, Matthew Everton, Thierno Bah, Tracy Reynolds, Matthew Wade, Zachary Shore
Cleanup Animation: Molly Burgess, Hana Kim
Compositor: Barry McWilliams
Sound Design & Mix: Jacob Kinch