"FishPeople" from Patagonia

A new documentary presented by Patagonia and directed by Keith Malloy, FISHPEOPLE tells the stories of a unique cast of characters who have dedicated their lives to the sea. Geoff McFetridge designed a logo for the film and Patagonia asked if we could bring it to life for the opening title.  

Geoff's idea was that the lines would always continue to morph and bend, like the way light does when reflected off the surface of water, and that we'd only see the "finished" logo for a brief moment before it dissipated again.  We love how it came together and are excited to have been a small part of this awesome documentary!

Client: Patagonia
Director: Geoff McFetridge
Animation Director: Brian Covalt
Design: Geoff McFetridge
Animation: Matt Everton
Compositing: Matt Everton, Hayden Patterson