We created this commercial spot for Whole Foods Market and Amazon with Partizan Entertainment. Directed by Hoku Uchiyama & Adam Bolt, the goal was to shoot everything practically in a fully stop-motion approach. Working with food stylist Debi Halpert and DP Matthew Wordell, together they made the produce look beautiful, while our animation lead Matthew Wade manipulated the food one frame at a time for this unique look.
Client: Whole Foods Market / Amazon
Partnered with: Partizan Entertainment
Executive Producer: Lisa Tauscher
Head of Production: Kelly Martin
Director: Hoku Uchiyama & Adam Bolt
Producer: Brian Covalt
Production Supervisor: Mahlin Diamond
Asst. Production Supervisor: Jordan Metz
Animation Director: Matthew Wade
Design: Naomi Bethel, Adam Bolt
Food Stylist: Debi Halpert, Jess Delgado
Director of Photography: Matthew Wordell
1st A.C: Aaron Rodriguez
Animation: Matthew Wade
Edit: Hoku Uchiyama
Compositing: Hoku Uchiyama, Brian Covalt
Production Assistant: Ellen Hansen